Giannis Antetokounmpo Seeks To Expand Brand With Trademarks, Including 'Stay Fr34ky'

Photo: Instagram/Giannis Antetokounmpo 

According to trademark attorney Josh Gerben, Giannis Antetokounmpo, the star player for the Milwaukee Bucks, has filed for three trademarks that relate to his "Greek Freak" moniker.

The trademarks cover a variety of items, including a wet suit.

Antetokounmpo has embraced his nickname, with his Nike apparel featuring "Freak" or "Stay Freaky" and his first signature sneaker being named the Zoom Freak 1.

Photo: Instagram/Giannis Antetokounmpo 

Antetokounmpo has demonstrated a willingness to protect his intellectual property, as he has filed 13 trademark infringement lawsuits as of May 2020, as reported by The Athletic's Bill Shea.

This should serve as a warning to anyone planning to use "STAY FR34KY" or "UNSEEN FR34KY HOURS" for commercial purposes.

Antetokounmpo's filing for multiple trademarks shows his desire to expand his brand beyond basketball.

The trademarks cover a variety of items, suggesting that Antetokounmpo is interested in becoming a lifestyle brand.

By filing for these trademarks, Antetokounmpo is ensuring that he has the exclusive rights to use these phrases for commercial purposes.

This will help him protect his brand and prevent others from profiting off of his intellectual property.

Read Next: Russell Westbrook Donates 400 Pairs Of Shoes To South LA Charter Academy Before Leaving Lakers

Source: Breacher Report


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